This article explains the technical differences between OE, OEM & Aftermarket automotive products, with company and product examples for each alternative, and the expectations they need to achieve to obtain product and company certifications. OE & OEM What do we mean by an 'OE' or 'OEM' products, well in short this means the manufacturer of the original part used in the assembly...
Rough Trax are Now An Authorised Dealer Of Aisin Components! Some great news... we’ve just secured an authorised dealership with Aisin, the Japanese firm responsible for manufacturing the majority of Toyota’s car components. A partnership like this is pretty hard to come by, so to say we’re chuffed is an understatement! Take a closer look at your Toyota and you’ll...
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